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3 Reasons Why Your Business Needs More Than Instagram
From local photographer and business owner, Vanessa Renae
Guest post by: Vanessa Renae
Instagram is an incredible tool for businesses big and small. There is no doubt about that! However, channelling your time and energy to just one platform can be a really risky thing to do. Used correctly, Instagram is the glue that holds everything together. But it is not everything on its own. A successful business that will stand the test of time needs to have many strong referral points. This way, if one source disappears or changes, you will still have a solid client base. Here are three of the best marketing tools you can
start incorporating into your business today!
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Typically, people rave about two types of businesses. The ones they had a terrible experience with, and the ones they had an incredible experience with.
Go the extra mile for every client. Include handwritten notes, be organized and ask for feedback so you can improve and have every client leave a raving fan! Phenomenal businesses aren’t made overnight. It takes years of feedback, brainstorming and trial and error to find what’s sustainable for you as the owner and unforgettable for your client. Think about all the things you love most about your favourite brands that you rave to your friends about. Brainstorm how you can incorporate similar ideas into your business.
Read business books, listen to podcasts, find a mentor. There are so many ways to learn
how to grow your business!
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Email lists can be daunting. So is hustling day and night for your business! Email lists take some time to set up, but once that part is done, it’s 90% automation and you can reach people while you sleep! I use Flodesk for my email list and it’s so easy to customize your emails to your brand and make them beautiful and captivating! You can use THIS CODE to get 50% off your subscription. Pair that with a targeted Facebook ad and you have a list that grows right before your eyes full of people who want what you sell! The amazing thing about an email list is that you don’t have to hope they come across your post on Instagram or happen to do a google search that leads to your website. Once someone is on your list, you can send them updates, info and announcements right to their inbox! If you’re needing detailed guidance on how to start a thriving email list, Jenni Maroney or Jenna Kutcher are both gurus at email lists and I highly recommend either!
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Running a business is so multi-faceted and strategy is key but the rewards are worth every second spent behind the scenes. I hope these tips help you to strengthen your marketing so you can build the business of your dreams!
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1. Your website!
3. Email List
2. Word of Mouth
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Written by: Vanessa Renae
Local Winnipeg photographer and small business owner
Vanessa Renae Photography
www.vanessarenae.ca IG: @vanessarenaae
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